Bryton is pleased to announce an official partnership and distribution agreement for the United Kingdom with the Martlet Group T/A iRide.co.uk, better known as “iRide”. Established in 1994, iRide has been devoted for more than 24 years to testing and examining new products and ensuring the highest level of quality for their customers. iRide’s online portal currently distributes to more than 1,200 independent bike dealers across the region, with top brands including Fulcrum, Northwave and Speed Play.
Bryton, founded in 2009, specializes in GPS-enhanced consumer electronics for cycling activities. The company currently carries a complete line of GPS cycling computers and aims to fulfill consumer needs in 4 main sports activities: cycling, fitness, outdoor adventure and athletic training. Bryton’s target is to redefine sports electronics with GPS applications, improve usability and define rich new features to keep users interested and motivated with the mission of bringing the love of sports, fun and friends into normal, everyday fitness/exercise activities.
“As a global brand, it is extremely important to work closely with both physical and online distributors,” said Samuel Wang, CEO of Bryton Inc, “because of this, we believe that iRide is a good strategic partner to raise our brand awareness in the UK. iRide takes great devotion and care of their dealers and customers as well as their partners, making them an obvious choice for Bryton.”
With ease-of-use at the core of Bryton’s product development, their GPS Cycle Computers use GPS for accurate speed measurement. The Rider and Aero series product lines require no speed sensor installation, making them super easy to set up - just Power ON and GO.
Bryton plans to first launch the Rider 15, Rider 410, Rider 450 and Aero 60 models with iRide at the beginning of 2019. iRide will introduce options for these devices, as well as all new packages which bundle the device with new smart magnet-less sensors. The Rider 410C model, for instance, includes a smart cadence sensor already inside the box and ready for use.
About Bryton
Bryton, founded in 2009, specializes in GPS-enhanced consumer electronics for cycling activities. Headquartered in Taipei, Taiwan, the company has expanded its market share around the world, successfully establishing a strong international reputation and creating a reliable brand image and building business partnerships. With over 15 years of GPS experience, Bryton serves professional and amateur athletes in four main sports activities: cycling, fitness, outdoor adventure and athletic training through the use of cycle computers and advanced electronics. Bryton has been working with professional riders and UCI cycling teams to allow their feedback flow directly into the development of our GPS cycling computers. Starting from 2019, Bryton has become the official cycle computer partner of the Belgium UCI World Tour Team Deceuninck-Quick-Step Team.
About Martlet Group T/A iRide.co.uk
The Martlet Group T/A iRide.co.uk, also known as “iRide”, was founded in 1994. The company has consistently shown a great passion for the sport as well as deep commitment in testing and examining new products. iRide takes great care in selecting only the very best-in-quality performance products for their customers. The brand has also supported all levels of athletes from promising juniors to World Cup Riders and World Champion Triathletes; from Road Teams to Endurance MTB Teams.
